Unaverage

LibraX

by on Jan.02, 2012, under Trans

So, if you’re aware of trans stuff you’ve probably seen this advert going around. Predictably, lots of trans people have cried “transphobia”. But is it really transphobic?

LibraX advert on Youtube

I’ll tell you what I saw, first of all. I saw an advert that had a transvestite or drag queen doing their makeup in front of a mirror, alongside a, presumebly, cis woman*. The drag queen and cis woman compete over looks, pouting, applying makeup, rearranging their tits, with the cis woman seemingly beaten every time. However, the cis woman pulls out her trump card – a carton of LibraX branded tampons. “Hey”, her smile says, “you may have better** makeup, a bigger pout and longer legs, but I can bleed out of my cunt”. The drag queen scowls, picks up her handbag and walks off in a huff.

So yeah, it’s horrible, vile, biological essentialism. It’s reducing women to their biology – a woman’s status in society is defined by her ability to reproduce. It’s patriarchy-enforcing, reminding us that women should apply minerals to their faces in order to be acceptable. And yes, implying that a real woman is defined by her ability to menstruate it automatically excludes trans women, as well as older and post-hysterectomy cis women which is horribly offenisve. But to call it transphobic? Yes, it’s offensive to trans women. But that’s because it’s offensive to all women.

If we cry transphobia every time a piece of media is sexist then we’re rapidly going to hit a Cry Wolf situation, and we are going to annoy our allies. And we’re going to need all the allies we can in the coming years.

* Hey, nothing says she was cis. She could be a trans woman trying to one-up a drag queen.

** far more glittery and tacky


3 Comments for this entry

  • Jamie

    I think the drag queen won.

    1. I don’t think it’s any advantage to have to menstruate.

    2. I’m sure the drag queen can is 10-times better in bed.

    :-)

  • Nobody Important

    I also got the impression that it was a drag queen rather than a transwoman, and the tacky, glittery makeup was a huge clue. Ditto for the obvious cheap wig. So no, I don’t feel the commercial was transphobic at all.

    I swear, it seems like every time a man in a dress appears on TV, the trans activists swarm, screaming “transphobia!!!” That’s probably because most of those activists are themselves just men in dresses.

    Is it any wonder that so many of us go stealth?

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